In an attempt to compete with already established streaming services like Apple Music, Spotify or Tidal, Google is soon launching YouTube Music, a new music video streaming service to give users easier access to official songs and albums, covers and music videos, live performances, thousands of playlists, artist radio, and YouTube’s ever-growing catalog of remixes. YouTube Music will be both a free (ad-supported) and paid (ad-free) streaming service, available in the form of a reimagined mobile app for Android and iOS devices, as well as a brand-new desktop player specially designed for music playback. The paid variant, YouTube Music Premium, will cost $9.99 USD per month and offer background listening and downloads.