Oracle customers are facing a big data problem, and Hadoop is the answer – reluctant as Oracle is to admit it. Speaking at the Oracle product and strategy update in London yesterday, Oracle president Mark Hurd said that the company’s customers are growing their data up to 40% a year, putting tremendous pressure on IT budgets. Oracle offers a range of products to help customers shrink their data, such as Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud and Oracle Exalytics. However, when it comes to dealing with real Big Data problems, Oracle still relies on Hadoop, the open-source software framework licensed under the Apache v2 license