How GE Digital Energy used IT to take customer experience to the next level

GE Energy CIO Venki Rao provides an interesting look at how his IT team developed a highly-interactive retail experience that makes buying a turbine or electrical components not too different from ordering a book from Amazon or getting updates on your pizza when you order one online from Domino’s. “Why not give customers a great commercial and shopping experience, even if they’re buying a turbine or electrical components rather than a book?,” writes Rao.