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Is the HTC One (M8) Google Play edition too expensive?

It’s rather ironic that Apple is hammered for being over-priced (and in some cases that is certainly correct) and then the HTC One (M8) Google Play edition comes out with that whopping $699 price! At first glance it does seem like quite a lot to pay for an Android phone, but is that really true?

Some Android users will no doubt find the HTC One (M8) to be well worth every penny they pay for it, while others will guffaw at the very idea of paying so much for an Android phone. I think both perceptions are correct because value, like beauty, is very much in the eye of the beholder. What is worth $699 to one person may not be worth $199 to another.