Who would’ve thought it possible that digital rights management (DRM) would come to the coffee business? Well, it has. Believe it or not, Keurig now includes DRM on their coffee makers. Why? To keep users from using anything but Keurig coffee pods on their machines, of course. You know, just like the DRM used by some printer manufacturers to keep you coming back (and coming back) for their branded replacement ink cartridges instead of opting for the much cheaper store brand.