Revolutionizing American agribusiness from the ground up, one seed at a time.
From a distance, Jim Myers looks like an ordinary farmer. Most autumn mornings, he stands thigh-deep in a field of wet broccoli, beheading each plant with a single, sure swipe of his harvest knife. But under his waders are office clothes, and on his wrist is an oversized digital watch with a push-button calculator on its face. As his hand cuts, his eyes record data: stalk length and floret shape, the purple hue of perfect heads and the silver specks that foretell rot. At day’s end his broccoli goes to the food bank or the compost bin???it doesn’t really matter. He’s there to harvest information.