“Gift retailer RedBalloon Days is a company that prides itself
on delivering experiences for people. And since is formation in
2001, the company’s rapid rise, says its founder, can be attributed
to building its applications on top of open source software.“RedBalloon Days CEO, or ‘chief experience officer,’ Naomi
Simpson said after a long career in corporate marketing she was
used to having everything ‘just work’ but when she started her own
business there were questions around ‘who do you call for
help…'”