Reuters: IBM Makes Play for Linux Lead in New Ad Campaign

Written By
Web Webster
Web Webster
Sep 4, 2003

[ Thanks to Jason
Greenwood
for this link. ]

“He’s nine years old, bright-eyed and hungry to learn. Meet
Linux, or a human embodiment of the computer operating system, in a
new television commercial by International Business Machines Corp.
The ad airs next week during the U.S. Open Men’s Finals and the
National Football League’s kick-off on Sunday.

“Advertising and technology experts say the ad, created by WPP
Group’s Ogilvy & Mather, shows computer maker IBM is staking
its claim to be a leader in the freely available software system
and seeks a wider audience to make that point.

“‘This would be a move to take a growing trend that they can
associate with and lead its adoption by telling people why they
should care about it,’ said Jeffrey Jones, chief executive at LB
Works, a Leo Burnett ad agency that specializes in building
technology brands…”


Complete Story

Web Webster

Web Webster

Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.

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