Anthropologists who traveled to the jungle to study various tribes would debate (half jokingly) whether to “go native”???that is, whether to adopt the lifestyle of the people they were trying to understand, or to keep their distance (and scientific objectivity). It was a research design choice, but also a fundamental choice about one’s identity as a more-than-interested visitor.
Leaders in the new world of networks and virtual communities face a similar identity choice.
Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.
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