“UK grocer Tesco has launched a one-company war against DVD
‘zoning’ — the fixing of DVD players and discs to operate only
within specific world markets.
In a letter to the president of Warner Home Video, Warren
Liebefarb, Tesco world sourcing director Christine Cross dismissed
zoning as an ‘unnecessary practice’.
She described the regulations as being “against the spirit of
free competition and potentially a barrier to trade”.