“Transmeta CEO Dave Ditzel breezed into London today to
launch its SuperHype Crusoe CPUs to an indifferent British
public. The fabless — and chipless — and productless —
company did not extend an invitation to The Register, Europe’s
biggest IT news site, which is based in London.”
“…Ketchum Thomas PR. Its notion of engaging with British IT
publications is to stick a notice up on Transmeta’s web site. This
follows:
‘Transmeta will be holding an exclusive European press
conference at The Design Museum in London, England on February 21,
complete with demos and presentations from CEO David Ditzel and VP
of Marketing Jim Chapman. Please respond to the contacts above by
February 16 to reserve your seat.’ “