The Rise of JAVA–The Retirement of SUNW

“I’ve spoken before about the value of brand–this post is a
good example. And I wanted to follow up with a few more thoughts,
and an important shift in how Sun presents itself to the world–and
more importantly, how the world now presents itself to Sun.

“Sun is blessed to have built two of the best known brands on
the internet. The Java brand, and OpenOffice (and its cousin,