The Kickstarter-backed “Rex” is a $99 robotics SBC with a DSP-enabled Cortex-A8 SoC, camera and audio I/O, dual I2C ports, and an Arduino-friendly “Alphalem OS” Linux distribution. A recent Georgia Tech study found that Kickstarter projects often find success thanks to the use of effective marketing buzzwords like “guaranteed.” That word never shows up the Rex project’s Kickstarter page, which is perhaps one reason why this promising project has yet to reach a third of its $90,000 funding goal, with less than two weeks to go. We think Rex is worth a closer look. (Satisfaction guaranteed!)