“Napster will lose. Guaranteed.”
“Or so says Steve Heckler, senior vice president of Sony
Pictures Entertainment Inc., who spoke to more than 1,200
educators, researchers and other computing experts at a conference
hosted by Cal State Long Beach this past weekend….”
“The [music] industry,” Heckler said, “will take whatever steps
it needs to protect itself and protect its revenue streams. It will
not lose that revenue stream, no matter what….”
“Sony is going to take aggressive steps to stop this,” Heckler
told the Summer Forty-Niner. “We will develop technology that
transcends the individual user. We will firewall Napster at source
— we will block it at your cable company, we will block it at your
phone company, we will block it at your [Internet-service
provider]. We will firewall it at your PC.“