Why the Ubuntu Phone failed

When Shuttleworth announced the Ubuntu Phone in 2011, a lot of people have been excitingly waiting for an alternative to iOS – which is smooth, but a locked down system – or Android – which even on high powered devices has a mediocre performance and comes with dozens of custom vendor UIs. People expected Ubuntu Touch to unify all aspects: High performance through native apps, freedom and a constantly good user experience. During the next two years until the release of Ubuntu Touch in 2013, I spent time reading the discussions on the news articles that kept popping up.