“In a strategy at odds with the rest of Silicon Valley,
Transmeta has kept its lip buttoned since its inception in 1995,
uttering not a peep about products or plans….”
“Telling people that we’re not going to tell them anything makes
them very curious,” he said. “Plus the caliber of people we have,
it’s a recipe to make people very interested and keep them
interested.”
“It’s been surprising, frankly, that we got so much
attention for not saying anything,” Pescaro continued. “We
didn’t do it intentionally. We did it because we believe in this
market — you can’t release a product that’s just a piece of
paper.”