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Yahoo: $1.1 Billion Tumblr Buyout Blunder?

Yahoo is buying Tumblr for $1.1 billion. So let’s get this straight: On one side of the table we have a big, aging Internet media company that needs to boost profits. On the other side of the table we have a blogging platform that has generate tiny revenues — and no profits. So how exactly will Tumblr boost Yahoo’s fortunes?