“If the wave of legal activity and negative publicity that has
swamped online advertising agency DoubleClick is any indication,
then attempts to self-regulate the Internet have been an abysmal
failure.”
“In fact, a new report from Forrester Research suggests that
government regulation of e-commerce privacy issues are now a
foregone conclusion.”
“The research firm goes so far as to identify the recent uproar
over DoubleClick’s plans to combine consumer surfing-pattern data
with offline purchase patterns from its Abacus subsidiary as the
ultimate lightning rod.”