“BoldFish software takes over from more conventional message
transport architectures such as Simple Mail Transfer Protocol
(SMTP). Traditional outgoing mail servers handle bulk messages as
thousands of separate e-mails that are written — sometimes several
times — to a storage queue for transport.”
“BoldFish, in contrast, stores only a master copy
of the message content, combining it many times with mailing
addresses and other information from a SQL database. The
actual message that will be mailed to the customer is assembled on
the fly, without SMTP’s additional writing and queuing. The result,
says Yamauchi, is that bulk messaging can be sent much faster than
with conventional e-mail systems. According to BoldFish’s acting
CEO, Barbara Tallent, the BoldFish system can ship as many as
500,000 messages per hour.”
“…BoldFish also manages the mail that doesn’t get
through. Between 2% and 20% of all bulk message transmissions
are returned as unsubscribed requests, failed addresses or retries.
BoldFish can distinguish between several types of failed
transmissions… and will either try to resend a message, update
the database or forward the failed message to someone for further
action. …BoldFish… supports Windows NT, Linux
and Solaris platforms and works with most SQL databases, including
Oracle, Sybase and Microsoft Corp.’s SQL Server.”