At Google, we think that internet users
’
time is valuable, and that they shouldn
’
t have to wait long for a web page to load. Because fast is better than slow, two years ago we published the
Zopfli compression algorithm. T
hi
s re
ce
iv
ed
s
uc
h po
si
ti
ve
f
ee
db
ac
k in
t
he
i
ndus
tr
yt
ha
t ith
as
b
ee
n in
te
gr
at
ed
into
m
an
y co
mp
re
ss
io
n so
lu
ti
on
s, ranging from PNG optimizers to preprocessing web content. Based on its use and other modern compression needs, such as
web font compression,
t
od
y
we
a
re
e
xc
it
ed
t
o an
no
un
ce
t
ha
twe have developed and open sourced a new algorithm, the
Brotli compression algorithm.