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BW: Applix iEnterprise Selected… to Receive the CRM Excellence Award for 2000

“Applix(R) Inc. (NASDAQ:APLX), a leader in eBusiness Solutions
including Internet-based Customer Relationship Management (iCRM)
and Internet-based Planning (iPlanning) technology, announced today
that it has been selected to receive the CRM Excellence Award for
2000 by Technology Marketing Corporation (TMC), publisher of
Communications Solutions, Call Center CRM Solutions and Internet
Telephony magazines.”

“TMC chose to focus on customer-facing products, that is,
products that enhance the customer experience, promoting
interactivity, unleashing its potential, enabling a free flow of
vital customer information, in real time, within the
enterprise.”

“TMC, as a publisher intimately familiar with CRM, and with a
history of familiarity with CRM’s precursors, is well positioned to
exercise its powers of discrimination in recognizing outstanding
CRM products. Their editorial staff, well-versed in the subtleties
of CRM, sifted through a wealth of CRM literature, product
specifications, press announcements, notes from briefings with CRM
standard bearers, and original research and analysis.”

“Applix… products are available on a variety of software
platforms, including… Linux…”


Press Release