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PCWeek: When the whole pie is not enough

Thanks to Leo Comitale for
this link.

“Pricing products correctly has always been tricky, and the
unique circumstance of software vendors, who produce pure
knowledge, doesn’t make the task any easier. In a very real sense,
after the R&D costs of a new software product are met,
production costs of CDs and floppy disks become negligible. The
challenge, therefore, is to find the maximum price at which people
will still buy the software.”

“By contrast, Linux is showing surprising strength at a growing
number of companies that believe price really does matter.”


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