“At the end of the XIX century, a screw company called Stanley
started selling hinges, and quickly became the largest hinge maker
in the market.“Their hinges were almost the same as any other, the hinges were
a mature technology, they had no price advantage, no hinge-making
experience, and no manufacturing difference with the
competition.“How did they do it? They packaged the screws along with the
hinges. Since anyone who bought a hinge needed the screws anyway,
they sold more product, and the buyer was happy because he
didn´t need to find matching screws…”
Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.
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