“Netscape Senior Vice President and General Manager Jim Martin
said in a phone interview the latest version will help Netscape
regain some of its lost market share. The latest version of the
browser has been downloaded about 3.5 million times since its first
beta version was released in April.”
“Netscape will have to get third-party and original
equipment manufacturer support, make sure its marketing and ad
messages are on the mark and work with Internet appliance makers to
use Netscape’s Gecko technology.”
“The latest version of the browser will also be launched Tuesday
in Britain, France, Germany and Japan for the first time, providing
international users with a browser and online environment tailored
to their local region.”
“Netscape is also expected to strike deals with Primedia to
feature print advertising across its multiple publications. It is
also expected to launch major marketing initiatives with Internet
service providers, computer manufacturers and Web companies to
distribute Netscape 6 browser software.”