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ZDNet: Open Source and PR

“Nathan Willis suggests that open source could take a cue from
Apple’s PR department. Specifically, Willis says that open source
projects would do well to emulate Apple’s PR practices, given that
Apple manages to garner huge amounts of news coverage each time
they do product announcements.

“There are some definite advantages, from the reporter’s
viewpoint, of working with a company like Apple, as opposed to a
project like GNOME or FreeBSD…”

Complete
Story

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