---

Selling a Non-Product: The Multifaceted OpenStack

When the Rackspace team first created the idea of an open stack, they knew that the opportunity was not just to build public clouds. Rather, the software was to service companies that were using all kinds of cloud or virtualization technologies. It was built with flexibility in mind. “That involved more than just how they might package it and distribute it,” explained Metacloud VP Scott Sanchez.