A closer look at Microsoft’s morale-boosting numbers

“The company’s head of PR has put out a fist-pumping set of
figures to reassure its staff. But he seems to have left some
analysis out. Never mind – we’ve put it in.

“Just before the weekend, Frank Shaw, one of Microsoft’s top PR
people posted a memo to his team which included a Rocky-style paean
to the virtues of jogging uphill, but also a self-examinatory
question: why is everyone looking at Apple and Google, and not at
Microsoft?

“The text of the memo is at All Things Daily, but far more
interesting were the statistics that he chose to include in a
morale-boosting blog post.

“Thing is, as happens with many such statistics-wielding posts,
they don’t necessarily tell the full story.”

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