Bell’s CTV Buy Based on Failed Strategy

“In the years before the emergence of the Internet, three online
service providers battled in the United States for market
supremacy. America Online (later AOL), Prodigy and Compuserve each
adopted “walled garden” strategies that pinned their hopes on
exclusive content to attract large subscriber bases.

“AOL ultimately won, becoming the largest online service
provider in the world in the late 1990s. With tens of millions of
subscribers, the company continued to bet on its walled garden
approach, even as many people merely wanted their services to
access the Internet. Over the years, AOL saw its market share
shrink dramatically, overtaken by an open Internet that offers
infinitely more choice than any single company can.”

Complete
Story