BusinessWeek: Mozilla Goes Mainstream

“It was the summer of 2004, and a group of 10 techies huddled
together in an office in Mountain View, Calif., facing a daunting
task. They had embarked on an ambitious effort to create a Web
browser that could go mano-a-mano with Microsoft’s Internet
Explorer. But having spent much of the $2 million that got them off
the ground, they lacked the budget to build a mass consumer
brand.

“So they decided to take a marketing gamble…”

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