ClickZ: Open-Source Marketing

“The open-source movement is primarily associated with software.
Linux, MySQL, R, OpenOffice, Mozilla, Apache, and many other
open-source software development projects have a profound effect on
the software industry. They cause some of our best and brightest
business minds to reinvent business models and legal scholars to
revisit the meaning and purpose of intellectual property (IP)

“Open source isn’t limited to software. It applies to many
aspects of the IP and creative landscape. People publish pictures,
videos, and music that can be used freely by others, providing
there’s attribution. The Creative Commons project attempts to
create a counterbalance to the overly restrictive copyright regime
that makes it virtually impossible to include or quote any material
for commercial use without enumeration if that material is
copyrighted. According to the site, the project’s goal is, ‘Some
rights reserved: building a layer of reasonable copyright…'”


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