F/OSS Marketing: Attracting Users AND Contributors

“The point that brought us in the general Marketing direction
was when I said “F/OSS needs to change their Marketing strategy to
get these people interested” and immediately I received a comment
from the audience “F/OSS has a marketing strategy?” Everyone
laughed, but I quickly wrapped up the rest of my slides (this was
toward the end anyway) and our Q&A focused on the Marketing of
F/OSS. A lot of great points came up in the discussion that I
hadn’t thought much about. p>”Some of the topics that were
discussed:

“How do I convince my neighbor to switch?

“Within the F/OSS community we frequently want to tout the
virus-free nature of Ubuntu and how it’s free. In some ways I
believe we’ve already converted most of the adventurous folks we
can convert by using these arguments and randomly giving out
LiveCDs.”

Complete
Story