[ Thanks to Tony Mobily
for this link. ]
“Following on from my general introduction to guerilla marketing
in the first issue of this magazine, I will now discuss some
specifics of getting good press coverage. This much-neglected area
of marketing is actually a relatively important issue, especially
if your project is genuinely interesting, and can reap huge
rewards.“Why would you want press coverage? This seemingly obvious
question is worth considering before you embark into the media
world. Do you want to raise awareness of your project to gain more
users…?”
Related Story:
Free
Software Magazine: Guerrilla Marketing(Mar 02, 2005)