But despite the success of the app phone, there’s no question that today’s mobile application stores, our own Google Play included, are poorly curated. No one seems to be in charge, there’s no responsibility for reviewing and grading apps, there’s no explanation of the criteria that goes into the “Editors’ Picks”, app categorisation is skin deep and chaotic.
Today, we want to correct this fault and, at the same time, pay homage to Steve’s elegant idea by announcing a new service: The Google Play Red Guide. Powered by Google’s human and computer resources, the Red Guide will help customers identify the trees as they wander through the forest of Android apps. The Red Guide will provide a new level of usefulness and fun for users – and will increase the revenue opportunities for application developers.
With the Google Play Red Guide, we’ll bring an end to the era of the uncharted, undocumented, and poorly policed mobile app store.