“Curiously, I have heard this label assigned to the Heroku PaaS system and to the OpenStack project as well. That’s a lot of competition to try to be come the “Linux of” the same thing.
“The notion that so many successful companies are vying to hold the coveted “Linux” title tells you something about just how well Linux as a specific concept of success is regarded in the IT community. To be associated with Linux tells the story of a young, scrappy operating system that has managed to dominate several sectors of technology.
“Of course, it’s not all adoration. Each one of the PaaS systems will still use Linux under the hood, of course, but they will be pushing their own brand far more than the Linux underneath. In that context, being the Linux of the cloud is more an attempt to supplant Linux’ popularity than just attach themselves to the ever-rising Linux star.
“Sort of like what Canonical does with the Ubuntu brand.”
Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.
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