How Open Source (Ideas) Can Win the War and Save the Auto Industry

“I am often dismayed by the misappropriation of the term open
source. Companies apply the term to products that are free though
not open source. It’s a classic marketing maneuver to leverage a
brand that already has broad recognition.

“A clothing company sent me a release not too many months ago
about their new open source clothing line. After close inspection
they meant design your own outfit from their catalog of designs
that they owned. It wasn’t open source but I recall a number of
open source trade publications picking up the story. Good marketing
stunt but not accurate…”

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