How To Land A Spot In The Spotlight – Part I

“Suggested items include a description of the project, what its
status is, who journalists should contact for more information, and
potentially “ready-to-use screen shots, press releases, and
previous mentions in the press.” She makes a particular note that
doing so is a matter of providing clear information about the
project — to journalists as well as those interested in
contributing to the project — rather than coddling
reporters.

“It might surprise project leaders how often journalists —
including those of us here at Linux Journal — go looking for
information about a project we want to cover, only to be unable to
find it or even a suggestion of where to ask for it. It’s a missed
opportunity for both sides — we lose our story, and the
project loses free publicity, in some cases free publicity in front
of a large and well-targeted audience. It’s also helpful to
remember that journalists — particularly those who freelance
— are working on many items, potentially for many clients,
and don’t necessarily have the time, nor are they being paid, to
spend hours digging for information.”

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