IDC Says Smartphone Shoppers Ready for Holiday Blitz

“Smartphones are changing the way consumers and retailers
interact, giving both parties greater flexibility and opportunities
during the online holiday shopping season.

“According to a new report released this week from IT market
researcher IDC, 28 percent of the expected $127 billion that will
be spent online this holiday season will be facilitated by
smartphones and mobile devices like Apple’s iPad.

“The powerful combination of mobile devices and social
networking makes it easier for shoppers to get the lowdown on the
goods and services they want during the frenetic holiday shopping
season and, at the same, gives retailers new ways to sway customers
with tailored location-based services, discounts and
promotions.”

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