Apple’s iPad will grow its share of the booming tablet market over its Android-based rivals this year, thanks in large part to new features introduced with the iPad 3 and the company’s decision to reduce the prices further on the iPad 2, according to market research firm IDC.
The prediction comes as IDC analysts, citing the expected strong demand for media tablets in the second half of the year, increased their forecasts for the market overall, calling for 107.4 million tablets to be sold this year, up from the previous expectation of 106.1 million.