iPad’s Popularity Comes at Netbooks’ Expense

“Nearly one in three buyers who had been considering a netbook
did their evaluations and then bought an Apple iPad tablet instead,
according to a survey of more than a thousand U.S. consumers by the
consumer electronics review site Retrevo.

“The firm asked consumers if they held off on buying a netbook
after the iPad was announced in January. Only 30 percent said they
didn’t wait and went ahead and bought a netbook. Another 40 percent
decided to go with a notebook instead while the remaining 30
percent chose the Apple(NASDAQ: AAPL) iPad.

“The equation gets even more interesting when notebooks are
taken out. In that scenario, 76 percent of those surveyed chose the
iPad over the netbook. The survey also found people preferred
laptops by a two-to-one margin among both those who had already
made a purchase and those considering making a purchase in the near
future.”

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