“Ninety-five percent of cable television subscribers watch The
Weather Channel, and TWC’s Weather.com Web site, which provides
current local weather information to every city in the United
States, draws more than 30 million visitors each month. TWC’s
customers are local cable television facilities and individual Web
site users. To manage those customers effectively, TWC chose an
open source customer relationship management (CRM) application
called Centric.“A typical day on the shop floor at TWC is anything but, says
CIO Brian Shield. ‘We’re a fairly non-traditional company–not just
a media company but a media information company.’ Shield oversees
the IT services for the broadcast, television cameras, satellites,
and meteorology departments…”
Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.
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