IT Manager’s Journal: Phantom Game Console Works, But Does the Company’s Business Plan?

“On Aug. 14, we attended a banquet in Sarasota, Florida, for
‘investors and friends’ of Infinium Labs, the company behind the
Phantom game console. Infinium finally has a product and a firm
launch date–Nov. 18, 2004–after more than a year and a half of
hype and dithering.

“Whether the business behind that product can succeed is still
in question, especially since the company has no plans for steady,
bootstrapped growth but is backed by outside investors who hope for
a quick return. Maybe they’ll get that return if the company
manages to do well with a stock sale it is planning in the near
future. But after that, Infinium may have trouble turning a profit
from operations, especially since it faces stiff competition from
other game industry entrepreneurs and is likely to face even more
competition in the future…”


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