Linux Journal: Making Peace (And/or Products) with Marketing | Linux Today

Linux Journal: Making Peace (And/or Products) with Marketing

Written By
DS
Doc Searls
Aug 10, 2006

“There are a range of ways that marketing can relate to
engineering. At one end are companies where engineering is the core
competency and marketing ‘leadership’ is an absurdity. At the other
end are companies where marketing tells engineers what to do.

“The most extreme example of the former comes from fiction. It’s
the nameless fictional company that employs the cartoon character
Dilbert…”

Complete
Story

DS

Doc Searls

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