“The Adrenaline Group announced its partnership role in the
development and launch of Soapbox.com, The Motley Fool’s new
Linux-based online information marketplace.”
“Soapbox.com connects buyers and sellers of information in
an interactive community environment, offering features such as
buyer ratings and public discussion areas to empower
individuals. Adrenaline’s experienced product development team
worked closely with The Motley Fool to take Soapbox.com from
concept to launch, providing a significant advantage in speed to
market and leveraging Adrenaline’s usability expertise to design
product features that focus on a satisfying customer
experience.”
“Adrenaline planned multiple releases of Soapbox.com and
delivered release 1.0 in only 16 weeks. During this time,
Adrenaline also delivered a preview release on an aggressive
10-week schedule that rapidly accelerated Soapbox.com’s launch.
This preview release allowed Soapbox.com to test the author side of
the service, while Adrenaline continued development of the buyer
side. Members of the Motley Fool community were invited to visit
the preview site and provide feedback, as well as purchase research
during this test period.”