Media Companies Help Promote OLPC Laptop Project

“An additional 500,000 of these XO laptops are in transit or
being built, and should be in use by early next year, said Nicholas
Negroponte, chairman of the education and computing project.

“The marketing campaign seeks to sharply increase those numbers.
Television time, billboard space and magazine pages are being
donated by media companies, including the News Corporation, CBS and
Time Warner.

“The goal, Mr. Negroponte says, is greatly increasing the
donation program, “Give a Laptop. Get a Laptop. Change the World.”
For $399, a person can donate an XO laptop and also receive one. Or
donors can simply donate $199, to give a child a laptop, at
www.amazon.com/xo.

“The advertising time is donated, and the spots are expected to
start conversations.”

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