“Microsoft is now accusing Google of using a form of click fraud
to set up its Bing Sting, a stunt unveiled by the search giant at
the Farsight 2011 tech conference in Silicon Valley.“Google on Tuesday grabbed headlines in the tech press by
disclosing an FBI-like sting operation purporting to produce
evidence that Bing is intentionally and systematically copying
Google search results.“Today, Yusuf Mehdi, senior vice president for Microsoft’s
Online Services Division, fired back. Mehdi says Google’s sting, in
fact, was “rigged to manipulate Bing search results” through the
use of click fraud — the elaborate trickery scammers use to fake
clicks on Web ads in order to get paid by advertisers.”
Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.
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