It’s important to note that the keyword term here is “Internet Company,” because the study is published as the “Most Trusted Company for Privacy Award.” The company that took home the overall honor is American Express. Mozilla ranked 20 overall, but ranked at the top of the Internet & Social Media subgroup.
The thing that caught my attention as I read the report (pdf), is that Verizon and Microsoft also made the Top 20. Verizon was actually number 1 in the Communications subgroup. I think that’s interesting because a key finding of the study revealed that “the number one privacy-related concern expressed by 61 percent of respondents is identity, closely followed by an increase in government surveillance (56 percent).”