The source of all this press was this gem of a press release, which has been widely covered in a fairly…uncritical way by several outlets. Even Ars Technica, which is usually fairly good at doing actual journalism rather than just unquestioningly paraphrasing press releases, gave it a pretty anodyne write-up.
The press release and the stories together give you the strong impression that this thing called Snappy is going to be the cross-distribution future of application delivery, and it’s all ready for use today and lots of major distributions are buying into it.