Mobile network infrastructure is traditionally the preserve either of either established vendors (think Ericsson or Alcatel-Lucent), or well-backed new entrants like Huawei. Rather than try to pitch itself into the large, complex world of urban mobile networks, Range is looking for smaller-scale targets like rural and remote networks.
In markets like the USA, that means the company can skip trying to win business among the large incumbents, and instead look for customers among the rural “franchisees” that often serve markets that the national-scale carriers find uneconomic.