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osOpinion: Beware of ‘cute’ product names [like ‘C#’]!

[ Thanks to Kelly
McNeill
for this link. ]

“Some companies are so large they don’t care. When Microsoft
innovated Digital Nervous System they must have been aware that the
TLA would be confusing and ambiguous. When Microsoft created a
little OS for a PDA, did nobody in the company point out that Win
CE would be pronounced wince?”

“Some companies are so large they don’t think. Microsoft’s
latest little joke on the Internet is a new language, C#. Now, what
exactly were they thinking here when some bright spark came up with
that name? To a musician, the pronunciation, ‘C sharp’, is
reasonable and obvious. But the # character is heavily overloaded
with names.
The recent SlashDot discussion on C# came up with
the following list of perfectly reasonable alternatives…

  • c hash
  • c pound
  • c cardinal
  • c octothorp”

“Now, Microsoft being a really innovative company, will already
have modified the search engine on www.microsoft.com to cope with
C#… Well, no. When tested on July 19th, Microsoft’s site search
facility couldn’t find pages containing C# (nor any reasonable
alternative, quoted or unquoted.) A quick check with Google didn’t
find any relevant pages either, but it may just be too soon after
the announcement and Google’s spider may not have scanned any C#
web pages yet, or it may just treat # as another inter-word
character to be ignored.”

Complete
Story

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