Roku now licensing its media player box design

[ Thanks to An Anonymous Reader for
this link. ]

“Roku has begun licensing its A/V media streaming
set-top-box hardware and software technology to third-party device
makers. Netgear, Roku’s first licensee, will soon offer a
Netgear-branded version of the recently size- and cost-reduced Roku
XD box through Best Buy, Fry’s, and Radio Shack stores.

“Roku’s Internet media player box was introduced in May 2008,
initially positioned as a dedicated “Netflix player” TV companion
appliance. However, within about six months, the company announced
plans to expand the player beyond the initial Netflix-specific

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